How Netflix boosted revenue and profits with ads, price hikes, and hit shows
Netflix has raised its full-year revenue and operating margin targets after posting strong second-quarter results driven by ...
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A call to check ageism in ads
To understand ageism in brand marketing, Gen S Life scanned 50 ads earlier this year and found them underrepresenting the ...
Netflix’s Global Ads Measurement VP Julie DeTraglia Exits as Company Shifts Ad Leadership | Exclusive
The executive's departure comes as part of a strategic shift to regionalize the streamer's ad leadership, TheWrap has ...
WhatsApp is adding ads to the Status screen
After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...
Google Ads rolls out Smart Bidding Exploration for tROAS campaigns
Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.
US judge delays Texas antitrust trial over Google digital ads
Google persuaded a judge on Thursday to delay a Texas jury trial over the technology giant’s digital advertising practices, ...
Google Ads adds new AI Max reporting view
The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...
94% of ads still reinforce traditional male roles: Kantar report calls for advertising reset
A striking 94% of advertisements in India continue to reinforce traditional male roles, missing the mark on capturing the evolving identity of the modern Indian man.
These Bizarre Social Media Ads Seem Designed to Make Young Women Uncomfortable
The models in this latter group, all young and conventionally attractive, were checking a laptop while holding a stack of ...
Google Ads tests expandable summary row in Channel Performance Report
Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers a quick way to compare feed-based vs. asset-based metrics in one place.
Triton Digital Debuts AI-Voiced Host-Read Podcast Ads At Scale
Triton Digital and ekoz.ai have teamed up to launch AI-powered host-read podcast ads that allow advertisers to use voice-cloned hosts.
TTC removing ads featuring transit route error
The posters encourage riders to take the 506 Carlton streetcar from Spadina station to Kensington Market, which is impossible ...
Google Ads tests expandable summary row in Channel Performance Report
Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers a quick way to compare feed-based vs. asset-based metrics in one place.
YouTube making billions from ads on pirated videos of Top Gun and Squid Game, claims report
A report claims YouTube runs ads for major brands alongside pirated content, raising concerns over copyright violations.
Google TV's clean new look is starting to appear – right as users are unhappy with horrible new home-screen ads
Google TV's interface is evolving, and not everyone is happy. The expansion of its Material 3 Expressive design is continuing ...
'This is theft': Economist warns of AI-generated ads on social media using his likeness to scam users
Rosenberg Research and Associates president David Rosenberg discusses his efforts to take down ads using his likeness to scam ...
NBCU Says Surge in Sports Ads Boosts Upfront Sales Haul
NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...
Moreno launches TV ads ahead of other New Orleans mayoral candidates
NEW ORLEANS (WVUE) - With qualifying over, City Council vice president Helena Moreno on Monday (July 14) released the first ...
Ads in Wisconsin’s governor race are staring more than a year before the primary
Bill Berrien, a Republican businessman, is the first candidate to buy campaign ads in this race, spending $400,000 in cable, ...
Scammers Exploit Tragic Death of Liverpool’s Diogo Jota with Fake Ads and Phony Stores
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